㊙️ means "secret" or "confidential", and people send it when something should stay private or to tease that they are hiding something. The Apple artwork shows a white Japanese character on a red circle.

U+3299 U+FE0F
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The character is 秘, which means secret in Japanese and is used in words such as himitsu. The tone is often playful, like saying "between us" or "I'm not telling". It is softer and more mysterious than 🤫, which tells someone to be quiet. In Japan the sign can also mark confidential documents, so it sometimes means "private" in a serious way. Many people outside Japan do not know the character, so it is less common than other secret emojis.
It can tease that the sender has a secret, such as a crush or a surprise. It is playful rather than a clear romantic signal.
Tell you tomorrow ㊙️
It's a surprise for her bday 🤫㊙️
Who is it? ㊙️ not saying
Don't share this with the group ㊙️🔒
| ㊙️ vs 🤫 | 🤫 is a face telling someone to be quiet, while ㊙️ labels the information itself as secret. |
|---|---|
| ㊙️ vs 🈲 | 🈲 is the Japanese "prohibited" sign and means forbidden, not secret. |
| Name | Japanese “secret” button |
|---|---|
| Codepoints | U+3299 U+FE0F |
| Category | Symbols |
| Keywords | button, ideograph, japanese, secret |
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㊙️ means "secret" or "confidential", and people send it when something should stay private or to tease that they are hiding something. The Apple artwork shows a white Japanese character on a red circle.
It is the Japanese character 秘, which means secret. It is read as "hi" and is part of the word himitsu.
You can promise to keep it quiet with 🤐 or 🤫, or ask a curious question if they are teasing you with a secret.
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