한복: when to buy in Korea — cheapest month and demand peak

한복 demand is lowest in Dec and highest in May. Buy around Dec for the least competition; sellers prepare ads and stock before May. 12-month range 39.8p, year-to-year correlation 0.93 (repeats yearly), last 12 months vs prior 12: -42.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
Hanbok7473658410090967777986860DecMay
Recommended · Ad
See 한복 prices on Coupang

As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan74
Feb73
Mar65
Apr84
May100
Jun90
Jul96
Aug77
Sep77
Oct98
Nov68
Dec60
Cheapest monthDecDemand peakMay
Range39.8pRepeats yearly0.93 (yes)
YoY-42.9%Path패션의류 > 남성의류 > 한복

36-month trend

202420252026

Buyers (last 12 months)

Categories men in their 40s buy most →

Age

10s3.1%
20s6.4%
30s18.6%
40s24.8%
50s24.6%
60+22.5%

Gender

Women39.5%
Men60.5%

Device

PC18.5%
Mobile81.5%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 한복 cheapest to buy?

Dec, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the May peak. Main buyers: 40s men, Mobile share 81.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.