Shopping Timing Calendar

Monthly demand for 2,353 NAVER Shopping categories over the last 3 years as a 12-month calendar. The lowest month is the time to buy; the highest is when to prepare ads and stock.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
에어컨111530496484100651911119DecJul
한복6665587589818695100876154DecSep
노트북1009079646057627878717979JunJan

Lowest demand in Aug — good time to buy now

Peaking in Aug — sell now

Fastest-growing demand, last 12 months

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

Basis

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.

Repeatability

Mean correlation between the 12-month vectors of the 3 years. 0.5 or higher means demand lands in the same months every year.

Buyers

Age, gender and device share of clicks over the last 12 months.