낮잠이불: when to buy in Korea — cheapest month and demand peak

낮잠이불 demand is lowest in Sep and highest in Feb. Buy around Sep for the least competition; sellers prepare ads and stock before Feb. 12-month range 83.5p, year-to-year correlation 0.99 (repeats yearly), last 12 months vs prior 12: -60.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
낮잠이불4510056222425211917292925SepFeb
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan45
Feb100
Mar56
Apr22
May24
Jun25
Jul21
Aug19
Sep17
Oct29
Nov29
Dec25
Cheapest monthSepDemand peakFeb
Range83.5pRepeats yearly0.99 (yes)
YoY-60.5%Path출산/육아 > 유아침구 > 낮잠이불

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 30s buy most →

Age

10s0.1%
20s2.1%
30s55.8%
40s25.3%
50s8.3%
60+8.4%

Gender

Women85.4%
Men14.6%

Device

PC8%
Mobile92%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 낮잠이불 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Feb peak. Main buyers: 30s women, Mobile share 92%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.