웨어러블 디바이스(스마트워치·애플워치): when to buy in Korea — cheapest month and demand peak

웨어러블 디바이스(스마트워치·애플워치) demand is lowest in Apr and highest in Aug. Buy around Apr for the least competition; sellers prepare ads and stock before Aug. 12-month range 42.1p, year-to-year correlation 0.64 (repeats yearly), last 12 months vs prior 12: -57.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
웨어러블 디바이스7578625863617610095826961AprAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan75
Feb78
Mar62
Apr58
May63
Jun61
Jul76
Aug100
Sep95
Oct82
Nov69
Dec61
Cheapest monthAprDemand peakAug
Range42.1pRepeats yearly0.64 (yes)
YoY-57.2%Path디지털/가전 > 휴대폰액세서리 > 웨어러블 디바이스

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.1%
20s5.7%
30s19.9%
40s40.6%
50s24.1%
60+8.6%

Gender

Women29.1%
Men70.9%

Device

PC17.9%
Mobile82.1%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 웨어러블 디바이스(스마트워치·애플워치) cheapest to buy?

Apr, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s men, Mobile share 82.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.