디지털/가전: when to buy in Korea — cheapest month and demand peak

디지털/가전 demand is lowest in Aug and highest in Nov. Buy around Aug for the least competition; sellers prepare ads and stock before Nov. 12-month range 34.8p, year-to-year correlation -0.18 (irregular), last 12 months vs prior 12: -52.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
디지털/가전8982827779768665669910087AugNov
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan89
Feb82
Mar82
Apr77
May79
Jun76
Jul86
Aug65
Sep66
Oct99
Nov100
Dec87
Cheapest monthAugDemand peakNov
Range34.8pRepeats yearly-0.18 (no)
YoY-52.9%Path디지털/가전

36-month trend

202420252026

Buyers (last 12 months)

Categories men in their 40s buy most →

Age

10s1%
20s6.2%
30s18.9%
40s30.8%
50s26.7%
60+16.4%

Gender

Women43.9%
Men56.1%

Device

PC20.7%
Mobile79.3%

Subcategories (28)

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 디지털/가전 cheapest to buy?

Aug, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s men, Mobile share 79.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.