우체통: when to buy in Korea — cheapest month and demand peak

우체통 demand is lowest in Feb and highest in Mar. Buy around Feb for the least competition; sellers prepare ads and stock before Mar. 12-month range 31.9p, year-to-year correlation 0.48 (irregular), last 12 months vs prior 12: -48.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
우체통7368100939478847472979180FebMar
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan73
Feb68
Mar100
Apr93
May94
Jun78
Jul84
Aug74
Sep72
Oct97
Nov91
Dec80
Cheapest monthFebDemand peakMar
Range31.9pRepeats yearly0.48 (no)
YoY-48.2%Path가구/인테리어 > 인테리어소품 > 우체통

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s0.4%
20s3.4%
30s13.6%
40s27.7%
50s32.6%
60+22.3%

Gender

Women54%
Men46%

Device

PC31.9%
Mobile68.1%

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 우체통 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 50s women, Mobile share 68.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.