DVR: when to buy in Korea — cheapest month and demand peak

DVR demand is lowest in Jun and highest in Sep. Buy around Jun for the least competition; sellers prepare ads and stock before Sep. 12-month range 42.8p, year-to-year correlation 0.32 (irregular), last 12 months vs prior 12: -34%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
DVR6662696461578390100877165JunSep

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan66
Feb62
Mar69
Apr64
May61
Jun57
Jul83
Aug90
Sep100
Oct87
Nov71
Dec65
Cheapest monthJunDemand peakSep
Range42.8pRepeats yearly0.32 (no)
YoY-34%Path디지털/가전 > 멀티미디어장비 > DVR

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s2.3%
30s13.4%
40s33.4%
50s32.1%
60+18.7%

Gender

Women9.8%
Men90.2%

Device

PC45.8%
Mobile54.2%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is DVR cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Sep peak. Main buyers: 40s men, Mobile share 54.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.