소파: when to buy in Korea — cheapest month and demand peak

소파 demand is lowest in Jun and highest in Aug. Buy around Jun for the least competition; sellers prepare ads and stock before Aug. 12-month range 34.4p, year-to-year correlation 0.35 (irregular), last 12 months vs prior 12: -53.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
소파8983807073667310099928480JunAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan89
Feb83
Mar80
Apr70
May73
Jun66
Jul73
Aug100
Sep99
Oct92
Nov84
Dec80
Cheapest monthJunDemand peakAug
Range34.4pRepeats yearly0.35 (no)
YoY-53.9%Path가구/인테리어 > 거실가구 > 소파

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s3.4%
30s19%
40s33.6%
50s28.9%
60+15%

Gender

Women64.1%
Men35.9%

Device

PC13%
Mobile87%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 소파 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 87%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.