Gifts for women in their 40s — categories women in their 40s buy most

Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 40s. Read top to bottom for gifts or ad targets.

women in their teens women in their 20s women in their 30s women in their 40s women in their 50s women in their 60s+men in their teens men in their 20s men in their 30s men in their 40s men in their 50s men in their 60s+

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All 패션의류 패션잡화 화장품/미용 디지털/가전 가구/인테리어 출산/육아 식품 스포츠/레저 생활/건강 여가/생활편의 도서

이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.

#	Category	Group	Skew index	40s share	Women share	This month	Cheapest	Coupang
1	청바지	출산/육아 › 유아동의류	335	69.6%	91.5%	100	Aug	View
2	브라	출산/육아 › 유아동언더웨어/잠옷	322	67.6%	90.5%	75	Dec	View
3	유아/어린이	생활/건강 › DVD	304	67.8%	85.2%	60	May	View
4	남아수영복	출산/육아 › 수영복/용품	293	64.4%	86.5%	18	Sep	View
5	러닝	출산/육아 › 유아동언더웨어/잠옷	290	61%	90.3%	68	Sep	View
6	셔츠/남방	출산/육아 › 유아동의류	285	60.6%	89.4%	100	Jan	View
7	바지	출산/육아 › 유아동의류	283	58.5%	91.9%	100	Aug	View
8	스커트	출산/육아 › 유아동의류	281	56.9%	93.8%	88	Aug	View
9	티셔츠	출산/육아 › 유아동의류	279	58.8%	90.3%	100	Aug	View
10	잠옷/홈웨어	출산/육아 › 유아동언더웨어/잠옷	279	59.2%	89.5%	100	Aug	View
11	브라팬티세트	출산/육아 › 유아동언더웨어/잠옷	275	60%	87.1%	81	Sep
12	점퍼	출산/육아 › 유아동의류	274	59.6%	87.3%	59	Jun
13	지갑	출산/육아 › 유아동잡화	274	64.5%	80.8%	82	Jul
14	스키복	출산/육아 › 유아동의류	273	61.9%	83.7%	10	May
15	여아수영복	출산/육아 › 수영복/용품	273	58.5%	88.7%	21	Sep
16	재킷	출산/육아 › 유아동의류	271	59.7%	86.3%	100	Jul
17	트레이닝복	출산/육아 › 유아동의류	268	65.5%	77.9%	100	Aug
18	코트	출산/육아 › 유아동의류	265	55.1%	91.5%	65	Jun
19	가방	출산/육아 › 유아동잡화	264	60.4%	83%	33	Jun
20	니트/스웨터	출산/육아 › 유아동의류	259	53.6%	91.9%	72	Jul
21	팬티	출산/육아 › 유아동언더웨어/잠옷	259	56.5%	87.1%	93	Dec
22	유아구강세정제	출산/육아 › 구강청결용품	253	66.8%	72.1%	50	Sep
23	러닝팬티세트	출산/육아 › 유아동언더웨어/잠옷	253	54.3%	88.6%	87	Sep
24	블라우스	출산/육아 › 유아동의류	250	50.6%	94.1%	86	Dec
25	댄스복	출산/육아 › 유아동의류	246	50.4%	92.8%	74	Aug
26	조끼	출산/육아 › 유아동의류	243	51.1%	90.3%	100	Jun
27	속치마/속바지	출산/육아 › 유아동언더웨어/잠옷	240	50%	91.3%	33	Dec
28	상하세트	출산/육아 › 유아동의류	237	49.7%	90.8%	100	Aug
29	소파	가구/인테리어 › 아동/주니어가구	233	54.8%	80.8%	84	Jun
30	신발	출산/육아 › 유아동잡화	232	54.2%	81.2%	74	Aug
31	귀걸이	출산/육아 › 유아동 주얼리	230	50.6%	86.5%	72	Feb
32	코디세트	패션의류 › 여성의류	227	45.2%	95.6%	100	Sep
33	어린이네일케어	출산/육아 › 스킨/바디용품	227	50.3%	85.6%	51	Sep
34	원피스	출산/육아 › 유아동의류	227	46.5%	92.6%	100	Aug
35	유아/어린이	생활/건강 › 블루레이	225	57.9%	73.8%	79	Jun
36	카디건	출산/육아 › 유아동의류	224	45.9%	92.9%	100	Jul
37	색조화장품	출산/육아 › 스킨/바디용품	223	49.4%	85.7%	27	Mar
38	우산	출산/육아 › 유아동잡화	223	51%	83%	33	Jan
39	수영가방/비치백	출산/육아 › 수영복/용품	222	47.3%	89.4%	15	Nov
40	유아목욕가운	출산/육아 › 목욕용품	220	47.7%	87.5%	34	Sep
41	종이꽃	생활/건강 › 원예/식물	220	46.6%	89.7%	17	Jun
42	책상	가구/인테리어 › 아동/주니어가구	218	57.1%	72.7%	57	Jun
43	벨트/멜빵	출산/육아 › 유아동잡화	216	52.2%	78.7%	70	Aug
44	발레복	출산/육아 › 유아동의류	215	44.9%	90.9%	65	Jul
45	유치보관함	출산/육아 › 출산/돌기념품	214	49.1%	82.8%	100	Jun
46	수경/수모/귀마개	출산/육아 › 수영복/용품	213	54%	75%	18	Jan
47	기타구강청결용품	출산/육아 › 구강청결용품	212	51.2%	78.6%	90	Sep
48	교복	출산/육아 › 유아동의류	211	49.3%	81.5%	72	Aug
49	넥타이	출산/육아 › 유아동잡화	210	45.8%	87.1%	100	Jul
50	장갑	출산/육아 › 유아동잡화	208	47.9%	82.4%	18	Jul

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Data as of: 2026-09-30 · NAVER Shopping Insight

How to use

1. Pick a segment

Choose gender and age to rank the categories that group buys more than average.

2. Narrow by top category

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3. Check timing

Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.

FAQ

What are good gifts for women in their 40s?

The categories with the highest women in their 40s share are 청바지, 브라, 유아/어린이. Narrow by top category in the table to match a budget.

How is it used for ad targeting?

The higher the skew index, the better women in their 40s targeting performs for that category. Near 100, run without gender or age targeting.

Skew index

(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.

Exclusions

Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.