고가구: when to buy in Korea — cheapest month and demand peak

고가구 demand is lowest in Jun and highest in Jan. Buy around Jun for the least competition; sellers prepare ads and stock before Jan. 12-month range 36.2p, year-to-year correlation 0.72 (repeats yearly), last 12 months vs prior 12: -44.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
고가구10010092847464666764998382JunJan
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb100
Mar92
Apr84
May74
Jun64
Jul66
Aug67
Sep64
Oct99
Nov83
Dec82
Cheapest monthJunDemand peakJan
Range36.2pRepeats yearly0.72 (yes)
YoY-44.9%Path가구/인테리어 > 수납가구 > 고가구

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s0.1%
20s2.1%
30s9.3%
40s20.2%
50s36.4%
60+31.9%

Gender

Women77.7%
Men22.3%

Device

PC12.4%
Mobile87.6%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 고가구 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 50s women, Mobile share 87.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.