유틸리티 demand is lowest in Jun and highest in Jan. Buy around Jun for the least competition; sellers prepare ads and stock before Jan. 12-month range 59.4p, year-to-year correlation 0.49 (irregular), last 12 months vs prior 12: -64.8%.
Overlay up to 3.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Cheapest month | Demand peak | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 유틸리티 | 100 | 64 | 58 | 46 | 44 | 41 | 47 | 63 | 60 | 66 | 80 | 99 | Jun | Jan |
Click demand over the last 36 months averaged by calendar month (max = 100).
| Cheapest month | Jun | Demand peak | Jan |
|---|---|---|---|
| Range | 59.4p | Repeats yearly | 0.49 (no) |
| YoY | -64.8% | Path | 디지털/가전 > 소프트웨어 > 유틸리티 |
Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight
Type a product type to find it among 2,353 NAVER Shopping categories.
The lowest month in the 12-month index is the time to buy; the highest is the time to sell.
Overlay up to 3 categories, download CSV or share the link.
Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.
One to two months before the Jan peak. Main buyers: 30s women, Mobile share 59.9%.
NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.
36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.
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