필라테스: when to buy in Korea — cheapest month and demand peak

필라테스 demand is lowest in Jun and highest in Aug. Buy around Jun for the least competition; sellers prepare ads and stock before Aug. 12-month range 39.3p, year-to-year correlation 0.8 (repeats yearly), last 12 months vs prior 12: -37.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
필라테스8884847167618010087857974JunAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan88
Feb84
Mar84
Apr71
May67
Jun61
Jul80
Aug100
Sep87
Oct85
Nov79
Dec74
Cheapest monthJunDemand peakAug
Range39.3pRepeats yearly0.8 (yes)
YoY-37.3%Path스포츠/레저 > 요가/필라테스 > 필라테스

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.3%
20s4.1%
30s31.3%
40s42.5%
50s16.6%
60+5.2%

Gender

Women73.2%
Men26.8%

Device

PC12.7%
Mobile87.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 필라테스 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 87.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.