AP: when to buy in Korea — cheapest month and demand peak

AP demand is lowest in Sep and highest in Oct. Buy around Sep for the least competition; sellers prepare ads and stock before Oct. 12-month range 91p, year-to-year correlation -0.08 (irregular), last 12 months vs prior 12: +23.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
AP384140141722191091004936SepOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan38
Feb41
Mar40
Apr14
May17
Jun22
Jul19
Aug10
Sep9
Oct100
Nov49
Dec36
Cheapest monthSepDemand peakOct
Range91pRepeats yearly-0.08 (no)
YoY+23.3%Path디지털/가전 > 네트워크장비 > AP

36-month trend

202420252026

Buyers (last 12 months)

Categories men in their 40s buy most →

Age

10s0.5%
20s6.5%
30s21.1%
40s36.9%
50s24.5%
60+10.4%

Gender

Women11.5%
Men88.5%

Device

PC52.1%
Mobile47.9%

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is AP cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s men, PC share 52.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.