전자책: when to buy in Korea — cheapest month and demand peak

전자책 demand is lowest in Jun and highest in Jan. Buy around Jun for the least competition; sellers prepare ads and stock before Jan. 12-month range 38p, year-to-year correlation 0.03 (irregular), last 12 months vs prior 12: -47.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
전자책1008473626562718581797377JunJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb84
Mar73
Apr62
May65
Jun62
Jul71
Aug85
Sep81
Oct79
Nov73
Dec77
Cheapest monthJunDemand peakJan
Range38pRepeats yearly0.03 (no)
YoY-47.5%Path디지털/가전 > 학습기기 > 전자책

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.3%
20s13.9%
30s35.9%
40s32.8%
50s13.2%
60+2.8%

Gender

Women59.4%
Men40.6%

Device

PC23.6%
Mobile76.4%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 전자책 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 30s women, Mobile share 76.4%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.