PC게임: when to buy in Korea — cheapest month and demand peak

PC게임 demand is lowest in Jul and highest in Jan. Buy around Jul for the least competition; sellers prepare ads and stock before Jan. 12-month range 37.8p, year-to-year correlation 0.66 (repeats yearly), last 12 months vs prior 12: -33.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
PC게임10010082677462628588867681JulJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb100
Mar82
Apr67
May74
Jun62
Jul62
Aug85
Sep88
Oct86
Nov76
Dec81
Cheapest monthJulDemand peakJan
Range37.8pRepeats yearly0.66 (yes)
YoY-33.1%Path디지털/가전 > 게임기/타이틀 > PC게임

36-month trend

202420252026

Buyers (last 12 months)

Age

10s4.3%
20s28.2%
30s35.4%
40s24.9%
50s6%
60+1.2%

Gender

Women15%
Men85%

Device

PC66.1%
Mobile33.9%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is PC게임 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 30s men, PC share 66.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.