eBook: when to buy in Korea — cheapest month and demand peak

eBook demand is lowest in Jun and highest in Mar. Buy around Jun for the least competition; sellers prepare ads and stock before Mar. 12-month range 48.7p, year-to-year correlation 0.84 (repeats yearly), last 12 months vs prior 12: -45.6%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
eBook6355100635651536885635955JunMar

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan63
Feb55
Mar100
Apr63
May56
Jun51
Jul53
Aug68
Sep85
Oct63
Nov59
Dec55
Cheapest monthJunDemand peakMar
Range48.7pRepeats yearly0.84 (yes)
YoY-45.6%Path도서 > 컴퓨터/IT > eBook

36-month trend

202420252026

Buyers (last 12 months)

Age

10s3.5%
20s27.3%
30s24.3%
40s23.3%
50s16.1%
60+5.5%

Gender

Women40.2%
Men59.8%

Device

PC38.7%
Mobile61.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is eBook cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 20s men, Mobile share 61.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.