도서: when to buy in Korea — cheapest month and demand peak

도서 demand is lowest in Jun and highest in Mar. Buy around Jun for the least competition; sellers prepare ads and stock before Mar. 12-month range 36.9p, year-to-year correlation 0.59 (repeats yearly), last 12 months vs prior 12: -49.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
도서8874100726863729487827985JunMar

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan88
Feb74
Mar100
Apr72
May68
Jun63
Jul72
Aug94
Sep87
Oct82
Nov79
Dec85
Cheapest monthJunDemand peakMar
Range36.9pRepeats yearly0.59 (yes)
YoY-49.5%Path도서

36-month trend

202420252026

Buyers (last 12 months)

Age

10s7.6%
20s15%
30s20.9%
40s32.7%
50s16.9%
60+6.9%

Gender

Women66%
Men34%

Device

PC19.2%
Mobile80.8%

Subcategories (26)

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 도서 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 40s women, Mobile share 80.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.