맥주: when to buy in Korea — cheapest month and demand peak

맥주 demand is lowest in Nov and highest in Aug. Buy around Nov for the least competition; sellers prepare ads and stock before Aug. 12-month range 48.9p, year-to-year correlation -0.31 (irregular), last 12 months vs prior 12: -29.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
맥주6765717476739210061555161NovAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan67
Feb65
Mar71
Apr74
May76
Jun73
Jul92
Aug100
Sep61
Oct55
Nov51
Dec61
Cheapest monthNovDemand peakAug
Range48.9pRepeats yearly-0.31 (no)
YoY-29.5%Path식품 > 주류 > 맥주

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.7%
20s8.9%
30s22.7%
40s34.3%
50s25.3%
60+8%

Gender

Women47.9%
Men52.1%

Device

PC13%
Mobile87%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 맥주 cheapest to buy?

Nov, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s men, Mobile share 87%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.