식품: when to buy in Korea — cheapest month and demand peak

식품 demand is lowest in Jun and highest in Oct. Buy around Jun for the least competition; sellers prepare ads and stock before Oct. 12-month range 26.3p, year-to-year correlation -0.06 (irregular), last 12 months vs prior 12: -46.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
식품10088898784748176821009490JunOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb88
Mar89
Apr87
May84
Jun74
Jul81
Aug76
Sep82
Oct100
Nov94
Dec90
Cheapest monthJunDemand peakOct
Range26.3pRepeats yearly-0.06 (no)
YoY-46.1%Path식품

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.5%
20s4.7%
30s17.2%
40s29.4%
50s28.8%
60+19.3%

Gender

Women63%
Men37%

Device

PC14.6%
Mobile85.4%

Subcategories (28)

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 식품 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s women, Mobile share 85.4%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.