스킨케어: when to buy in Korea — cheapest month and demand peak

스킨케어 demand is lowest in Dec and highest in Jan. Buy around Dec for the least competition; sellers prepare ads and stock before Jan. 12-month range 100p.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
스킨케어100798577726460000057DecJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb79
Mar85
Apr77
May72
Jun64
Jul60
Aug0
Sep0
Oct0
Nov0
Dec57
Cheapest monthDecDemand peakJan
Range100pRepeats yearly-
YoY-Path화장품/미용 > 남성화장품 > 스킨케어

36-month trend

2026

Buyers (last 12 months)

Age

10s0.2%
20s2.7%
30s14.2%
40s32.6%
50s31.8%
60+18.6%

Gender

Women35.4%
Men64.6%

Device

PC16.5%
Mobile83.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 스킨케어 cheapest to buy?

Dec, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s men, Mobile share 83.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.