화장품/미용(화장품): when to buy in Korea — cheapest month and demand peak

화장품/미용(화장품) demand is lowest in Jun and highest in Aug. Buy around Jun for the least competition; sellers prepare ads and stock before Aug. 12-month range 30p, year-to-year correlation 0.84 (repeats yearly), last 12 months vs prior 12: -54%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
화장품/미용9284848281707310093979492JunAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan92
Feb84
Mar84
Apr82
May81
Jun70
Jul73
Aug100
Sep93
Oct97
Nov94
Dec92
Cheapest monthJunDemand peakAug
Range30pRepeats yearly0.84 (yes)
YoY-54%Path화장품/미용

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.2%
20s8%
30s20.4%
40s32%
50s26.3%
60+12.1%

Gender

Women78.3%
Men21.7%

Device

PC11.4%
Mobile88.6%

Subcategories (13)

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 화장품/미용(화장품) cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 88.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.