취미/스포츠: when to buy in Korea — cheapest month and demand peak

취미/스포츠 demand is lowest in Feb and highest in Oct. Buy around Feb for the least competition; sellers prepare ads and stock before Oct. 12-month range 69.4p, year-to-year correlation 0.05 (irregular), last 12 months vs prior 12: -31.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
취미/스포츠3331315438364533341003338FebOct

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan33
Feb31
Mar31
Apr54
May38
Jun36
Jul45
Aug33
Sep34
Oct100
Nov33
Dec38
Cheapest monthFebDemand peakOct
Range69.4pRepeats yearly0.05 (no)
YoY-31.3%Path생활/건강 > DVD > 취미/스포츠

36-month trend

202420252026

Buyers (last 12 months)

Age

10s5.4%
20s10.2%
30s22.4%
40s33.7%
50s18.6%
60+9.6%

Gender

Women44.3%
Men55.7%

Device

PC21.1%
Mobile78.9%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 취미/스포츠 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s men, Mobile share 78.9%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.