생활/건강: when to buy in Korea — cheapest month and demand peak

생활/건강 demand is lowest in Sep and highest in Oct. Buy around Sep for the least competition; sellers prepare ads and stock before Oct. 12-month range 27.9p, year-to-year correlation 0.43 (irregular), last 12 months vs prior 12: -44.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
생활/건강9285918684748174721009795SepOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan92
Feb85
Mar91
Apr86
May84
Jun74
Jul81
Aug74
Sep72
Oct100
Nov97
Dec95
Cheapest monthSepDemand peakOct
Range27.9pRepeats yearly0.43 (no)
YoY-44.1%Path생활/건강

36-month trend

202420252026

Buyers (last 12 months)

Categories men in their 40s buy most →

Age

10s1.3%
20s5.9%
30s18.9%
40s30.8%
50s27.4%
60+15.7%

Gender

Women48.9%
Men51.1%

Device

PC20.8%
Mobile79.2%

Subcategories (34)

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 생활/건강 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s men, Mobile share 79.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.