유아/어린이: when to buy in Korea — cheapest month and demand peak

유아/어린이 demand is lowest in May and highest in Jan. Buy around May for the least competition; sellers prepare ads and stock before Jan. 12-month range 48p, year-to-year correlation 0.51 (repeats yearly), last 12 months vs prior 12: -66.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
유아/어린이1009084595253717673607283MayJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb90
Mar84
Apr59
May52
Jun53
Jul71
Aug76
Sep73
Oct60
Nov72
Dec83
Cheapest monthMayDemand peakJan
Range48pRepeats yearly0.51 (yes)
YoY-66.7%Path생활/건강 > DVD > 유아/어린이

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.5%
20s2%
30s18.2%
40s66.8%
50s9.7%
60+1.8%

Gender

Women85.7%
Men14.3%

Device

PC12.6%
Mobile87.4%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 유아/어린이 cheapest to buy?

May, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 87.4%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.