풋케어: when to buy in Korea — cheapest month and demand peak

풋케어 demand is lowest in Jul and highest in Dec. Buy around Jul for the least competition; sellers prepare ads and stock before Dec. 12-month range 40.7p, year-to-year correlation 0.58 (repeats yearly), last 12 months vs prior 12: -41.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
풋케어9669656965615976607095100JulDec

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan96
Feb69
Mar65
Apr69
May65
Jun61
Jul59
Aug76
Sep60
Oct70
Nov95
Dec100
Cheapest monthJulDemand peakDec
Range40.7pRepeats yearly0.58 (yes)
YoY-41.4%Path화장품/미용 > 바디케어 > 풋케어

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s4.2%
30s18.8%
40s34.5%
50s27.8%
60+14.6%

Gender

Women64.8%
Men35.2%

Device

PC13.5%
Mobile86.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 풋케어 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Dec peak. Main buyers: 40s women, Mobile share 86.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.