LP: when to buy in Korea — cheapest month and demand peak

LP demand is lowest in Feb and highest in Jul. Buy around Feb for the least competition; sellers prepare ads and stock before Jul. 12-month range 19.9p, year-to-year correlation -0.55 (irregular), last 12 months vs prior 12: +10.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
LP9380889299961009588969597FebJul

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan93
Feb80
Mar88
Apr92
May99
Jun96
Jul100
Aug95
Sep88
Oct96
Nov95
Dec97
Cheapest monthFebDemand peakJul
Range19.9pRepeats yearly-0.55 (no)
YoY+10.7%Path생활/건강 > 수집품 > LP

36-month trend

202420252026

Buyers (last 12 months)

Age

10s5.6%
20s24.9%
30s25.8%
40s17.4%
50s18.1%
60+8.3%

Gender

Women36.1%
Men63.9%

Device

PC21.9%
Mobile78.1%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is LP cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jul peak. Main buyers: 30s men, Mobile share 78.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.