매니큐어/젤네일: when to buy in Korea — cheapest month and demand peak

매니큐어/젤네일 demand is lowest in Sep and highest in Jul. Buy around Sep for the least competition; sellers prepare ads and stock before Jul. 12-month range 27p, year-to-year correlation 0.74 (repeats yearly), last 12 months vs prior 12: -48.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
매니큐어/젤네일9185887990891008673898586SepJul
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan91
Feb85
Mar88
Apr79
May90
Jun89
Jul100
Aug86
Sep73
Oct89
Nov85
Dec86
Cheapest monthSepDemand peakJul
Range27pRepeats yearly0.74 (yes)
YoY-48.5%Path화장품/미용 > 네일케어 > 매니큐어/젤네일

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s1.9%
20s16.8%
30s31.4%
40s33%
50s13.5%
60+3.4%

Gender

Women94.1%
Men5.9%

Device

PC12.8%
Mobile87.2%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 매니큐어/젤네일 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jul peak. Main buyers: 40s women, Mobile share 87.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.