매니큐어/젤네일: when to buy in Korea — cheapest month and demand peak

매니큐어/젤네일 demand is lowest in Apr and highest in Aug. Buy around Apr for the least competition; sellers prepare ads and stock before Aug. 12-month range 31p, year-to-year correlation 0.74 (repeats yearly), last 12 months vs prior 12: -40.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
매니큐어/젤네일7974766978778710083777475AprAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan79
Feb74
Mar76
Apr69
May78
Jun77
Jul87
Aug100
Sep83
Oct77
Nov74
Dec75
Cheapest monthAprDemand peakAug
Range31pRepeats yearly0.74 (yes)
YoY-40.3%Path화장품/미용 > 네일케어 > 매니큐어/젤네일

36-month trend

202420252026

Buyers (last 12 months)

Age

10s2.1%
20s19.4%
30s32.6%
40s31%
50s12%
60+2.9%

Gender

Women94.5%
Men5.5%

Device

PC11.5%
Mobile88.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 매니큐어/젤네일 cheapest to buy?

Apr, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 30s women, Mobile share 88.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.