스킨/토너: when to buy in Korea — cheapest month and demand peak

스킨/토너 demand is lowest in Jul and highest in Aug. Buy around Jul for the least competition; sellers prepare ads and stock before Aug. 12-month range 35.4p, year-to-year correlation 0.94 (repeats yearly), last 12 months vs prior 12: -57.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
스킨/토너8482787979696510087938683JulAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan84
Feb82
Mar78
Apr79
May79
Jun69
Jul65
Aug100
Sep87
Oct93
Nov86
Dec83
Cheapest monthJulDemand peakAug
Range35.4pRepeats yearly0.94 (yes)
YoY-57.4%Path화장품/미용 > 스킨케어 > 스킨/토너

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1%
20s8.5%
30s21.3%
40s30.4%
50s25.8%
60+13.1%

Gender

Women77.2%
Men22.8%

Device

PC12.7%
Mobile87.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 스킨/토너 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 87.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.