스프레드: when to buy in Korea — cheapest month and demand peak

스프레드 demand is lowest in Jan and highest in Jun. Buy around Jan for the least competition; sellers prepare ads and stock before Jun. 12-month range 58.7p, year-to-year correlation 0.96 (repeats yearly), last 12 months vs prior 12: -61.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
스프레드4143577695100827866775343JanJun

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan41
Feb43
Mar57
Apr76
May95
Jun100
Jul82
Aug78
Sep66
Oct77
Nov53
Dec43
Cheapest monthJanDemand peakJun
Range58.7pRepeats yearly0.96 (yes)
YoY-61.4%Path가구/인테리어 > 침구단품 > 스프레드

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.1%
20s1.3%
30s10%
40s29.2%
50s39.8%
60+19.6%

Gender

Women90.9%
Men9.1%

Device

PC9.9%
Mobile90.1%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 스프레드 cheapest to buy?

Jan, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jun peak. Main buyers: 50s women, Mobile share 90.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.