건과류: when to buy in Korea — cheapest month and demand peak

건과류 demand is lowest in Jun and highest in Jan. Buy around Jun for the least competition; sellers prepare ads and stock before Jan. 12-month range 80.6p, year-to-year correlation 0.79 (repeats yearly), last 12 months vs prior 12: -30.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
건과류1007335282719213671424355JunJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb73
Mar35
Apr28
May27
Jun19
Jul21
Aug36
Sep71
Oct42
Nov43
Dec55
Cheapest monthJunDemand peakJan
Range80.6pRepeats yearly0.79 (yes)
YoY-30.7%Path식품 > 농산물 > 건과류

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.6%
20s5.7%
30s18.4%
40s27.5%
50s28.3%
60+19.6%

Gender

Women68.7%
Men31.3%

Device

PC12.9%
Mobile87.1%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 건과류 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 50s women, Mobile share 87.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.