쇠고기(소고기·한우): when to buy in Korea — cheapest month and demand peak

쇠고기(소고기·한우) demand is lowest in Jun and highest in Jan. Buy around Jun for the least competition; sellers prepare ads and stock before Jan. 12-month range 62.2p, year-to-year correlation 0.37 (irregular), last 12 months vs prior 12: -40.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
쇠고기1006847444738444988494359JunJan
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb68
Mar47
Apr44
May47
Jun38
Jul44
Aug49
Sep88
Oct49
Nov43
Dec59
Cheapest monthJunDemand peakJan
Range62.2pRepeats yearly0.37 (no)
YoY-40.4%Path식품 > 축산물 > 쇠고기

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.2%
20s5.5%
30s20.7%
40s27.5%
50s26.4%
60+19.6%

Gender

Women52.1%
Men47.9%

Device

PC13.3%
Mobile86.7%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 쇠고기(소고기·한우) cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 86.7%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.