TV/라디오: when to buy in Korea — cheapest month and demand peak

TV/라디오 demand is lowest in Oct and highest in Dec. Buy around Oct for the least competition; sellers prepare ads and stock before Dec. 12-month range 80.8p, year-to-year correlation 0.62 (repeats yearly), last 12 months vs prior 12: +425.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
TV/라디오8468614533303234341992100OctDec
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan84
Feb68
Mar61
Apr45
May33
Jun30
Jul32
Aug34
Sep34
Oct19
Nov92
Dec100
Cheapest monthOctDemand peakDec
Range80.8pRepeats yearly0.62 (yes)
YoY+425.2%Path도서 > 예술/대중문화 > TV/라디오

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s7%
20s14.5%
30s17.3%
40s26.5%
50s21.4%
60+13.3%

Gender

Women64.2%
Men35.8%

Device

PC24.4%
Mobile75.6%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is TV/라디오 cheapest to buy?

Oct, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Dec peak. Main buyers: 40s women, Mobile share 75.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.