테마여행: when to buy in Korea — cheapest month and demand peak

테마여행 demand is lowest in Jul and highest in Aug. Buy around Jul for the least competition; sellers prepare ads and stock before Aug. 12-month range 31.6p, year-to-year correlation 0.88 (repeats yearly), last 12 months vs prior 12: -48%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
테마여행8872878395766810089899492JulAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan88
Feb72
Mar87
Apr83
May95
Jun76
Jul68
Aug100
Sep89
Oct89
Nov94
Dec92
Cheapest monthJulDemand peakAug
Range31.6pRepeats yearly0.88 (yes)
YoY-48%Path도서 > 여행 > 테마여행

36-month trend

202420252026

Buyers (last 12 months)

Age

10s2.5%
20s7.6%
30s16.3%
40s26.6%
50s24.4%
60+22.6%

Gender

Women49.7%
Men50.3%

Device

PC20.5%
Mobile79.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 테마여행 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s men, Mobile share 79.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.