eBook: when to buy in Korea — cheapest month and demand peak

eBook demand is lowest in Jun and highest in Oct. Buy around Jun for the least competition; sellers prepare ads and stock before Oct. 12-month range 33.2p, year-to-year correlation 0.63 (repeats yearly), last 12 months vs prior 12: -50.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
eBook8680987677677578821008979JunOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan86
Feb80
Mar98
Apr76
May77
Jun67
Jul75
Aug78
Sep82
Oct100
Nov89
Dec79
Cheapest monthJunDemand peakOct
Range33.2pRepeats yearly0.63 (yes)
YoY-50.7%Path도서 > 여행 > eBook

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s2.8%
20s12.5%
30s19.8%
40s27%
50s20.7%
60+17.1%

Gender

Women56.2%
Men43.8%

Device

PC22.1%
Mobile77.9%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is eBook cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s women, Mobile share 77.9%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.