드라마: when to buy in Korea — cheapest month and demand peak

드라마 demand is lowest in Jun and highest in Aug. Buy around Jun for the least competition; sellers prepare ads and stock before Aug. 12-month range 54.2p, year-to-year correlation 0.34 (irregular), last 12 months vs prior 12: -13.6%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
드라마5854565047465410085655955JunAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan58
Feb54
Mar56
Apr50
May47
Jun46
Jul54
Aug100
Sep85
Oct65
Nov59
Dec55
Cheapest monthJunDemand peakAug
Range54.2pRepeats yearly0.34 (no)
YoY-13.6%Path도서 > 만화 > 드라마

36-month trend

202420252026

Buyers (last 12 months)

Age

10s12.9%
20s27.1%
30s24.5%
40s23.1%
50s10%
60+2.5%

Gender

Women63.6%
Men36.4%

Device

PC17%
Mobile83%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 드라마 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 20s women, Mobile share 83%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.