패션용품: when to buy in Korea — cheapest month and demand peak

패션용품 demand is lowest in Aug and highest in Nov. Buy around Aug for the least competition; sellers prepare ads and stock before Nov. 12-month range 77.8p, year-to-year correlation 0.7 (repeats yearly), last 12 months vs prior 12: -47.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
패션용품6343403736303022277110097AugNov
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan63
Feb43
Mar40
Apr37
May36
Jun30
Jul30
Aug22
Sep27
Oct71
Nov100
Dec97
Cheapest monthAugDemand peakNov
Range77.8pRepeats yearly0.7 (yes)
YoY-47.5%Path생활/건강 > 반려동물 > 패션용품

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.6%
20s7.7%
30s22.2%
40s28.4%
50s28.3%
60+12.7%

Gender

Women81.7%
Men18.3%

Device

PC11.9%
Mobile88.1%

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 패션용품 cheapest to buy?

Aug, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s women, Mobile share 88.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.