브라: when to buy in Korea — cheapest month and demand peak

브라 demand is lowest in Dec and highest in Apr. Buy around Dec for the least competition; sellers prepare ads and stock before Apr. 12-month range 54.4p, year-to-year correlation 0.93 (repeats yearly), last 12 months vs prior 12: -44%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
브라6075961009693958067755446DecApr
Recommended · Ad
See 브라 prices on Coupang

As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan60
Feb75
Mar96
Apr100
May96
Jun93
Jul95
Aug80
Sep67
Oct75
Nov54
Dec46
Cheapest monthDecDemand peakApr
Range54.4pRepeats yearly0.93 (yes)
YoY-44%Path출산/육아 > 유아동언더웨어/잠옷 > 브라

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s1.5%
20s1.3%
30s6.6%
40s67.6%
50s18.4%
60+4.6%

Gender

Women90.5%
Men9.5%

Device

PC7.4%
Mobile92.6%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 브라 cheapest to buy?

Dec, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Apr peak. Main buyers: 40s women, Mobile share 92.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.