생활편의: when to buy in Korea — cheapest month and demand peak

생활편의 demand is lowest in Aug and highest in Dec. Buy around Aug for the least competition; sellers prepare ads and stock before Dec. 12-month range 40.4p, year-to-year correlation 0.49 (irregular), last 12 months vs prior 12: -51.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
생활편의8582828189657060608285100AugDec
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan85
Feb82
Mar82
Apr81
May89
Jun65
Jul70
Aug60
Sep60
Oct82
Nov85
Dec100
Cheapest monthAugDemand peakDec
Range40.4pRepeats yearly0.49 (no)
YoY-51.7%Path여가/생활편의 > 생활편의

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s1.1%
20s9.7%
30s27.6%
40s30.7%
50s19.8%
60+11.1%

Gender

Women62.9%
Men37.1%

Device

PC15.2%
Mobile84.8%

Subcategories (5)

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 생활편의 cheapest to buy?

Aug, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Dec peak. Main buyers: 40s women, Mobile share 84.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.