여가/생활편의: when to buy in Korea — cheapest month and demand peak

여가/생활편의 demand is lowest in Sep and highest in Dec. Buy around Sep for the least competition; sellers prepare ads and stock before Dec. 12-month range 37.7p, year-to-year correlation 0.45 (irregular), last 12 months vs prior 12: -56.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
여가/생활편의9987767480678977628986100SepDec
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan99
Feb87
Mar76
Apr74
May80
Jun67
Jul89
Aug77
Sep62
Oct89
Nov86
Dec100
Cheapest monthSepDemand peakDec
Range37.7pRepeats yearly0.45 (no)
YoY-56.9%Path여가/생활편의

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.6%
20s8.3%
30s22.8%
40s35%
50s22%
60+11.4%

Gender

Women62.4%
Men37.6%

Device

PC15.5%
Mobile84.5%

Subcategories (10)

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 여가/생활편의 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Dec peak. Main buyers: 40s women, Mobile share 84.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.