뷰티: when to buy in Korea — cheapest month and demand peak

뷰티 demand is lowest in Jun and highest in Aug. Buy around Jun for the least competition; sellers prepare ads and stock before Aug. 12-month range 44.2p, year-to-year correlation 0.75 (repeats yearly), last 12 months vs prior 12: -62.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
뷰티8076736658566610086908474JunAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan80
Feb76
Mar73
Apr66
May58
Jun56
Jul66
Aug100
Sep86
Oct90
Nov84
Dec74
Cheapest monthJunDemand peakAug
Range44.2pRepeats yearly0.75 (yes)
YoY-62.7%Path여가/생활편의 > 자기계발/취미 레슨 > 뷰티

36-month trend

202420252026

Buyers (last 12 months)

Age

10s2.3%
20s20%
30s34.8%
40s29.3%
50s11.5%
60+2.1%

Gender

Women91.8%
Men8.2%

Device

PC13.9%
Mobile86.1%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 뷰티 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 30s women, Mobile share 86.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.