정가제free: when to buy in Korea — cheapest month and demand peak

정가제free demand is lowest in May and highest in Dec. Buy around May for the least competition; sellers prepare ads and stock before Dec. 12-month range 73.4p, year-to-year correlation 0.77 (repeats yearly), last 12 months vs prior 12: -20.8%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
정가제free6336343127273244476096100MayDec

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan63
Feb36
Mar34
Apr31
May27
Jun27
Jul32
Aug44
Sep47
Oct60
Nov96
Dec100
Cheapest monthMayDemand peakDec
Range73.4pRepeats yearly0.77 (yes)
YoY-20.8%Path도서 > 건강/취미 > 정가제free

36-month trend

202420252026

Buyers (last 12 months)

Age

10s3.1%
20s24.8%
30s25.9%
40s26.9%
50s13.7%
60+5.7%

Gender

Women67.9%
Men32.1%

Device

PC15.8%
Mobile84.2%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 정가제free cheapest to buy?

May, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Dec peak. Main buyers: 40s women, Mobile share 84.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.