오디오북: when to buy in Korea — cheapest month and demand peak

오디오북 demand is lowest in Feb and highest in Mar. Buy around Feb for the least competition; sellers prepare ads and stock before Mar. 12-month range 32.8p, year-to-year correlation 0.04 (irregular), last 12 months vs prior 12: -40.8%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
오디오북7567100828372858975697679FebMar

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan75
Feb67
Mar100
Apr82
May83
Jun72
Jul85
Aug89
Sep75
Oct69
Nov76
Dec79
Cheapest monthFebDemand peakMar
Range32.8pRepeats yearly0.04 (no)
YoY-40.8%Path도서 > 인문 > 오디오북

36-month trend

202420252026

Buyers (last 12 months)

Age

10s6.5%
20s10.1%
30s18.1%
40s25.4%
50s27%
60+12.9%

Gender

Women59.5%
Men40.5%

Device

PC18.3%
Mobile81.7%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 오디오북 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 50s women, Mobile share 81.7%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.