오디오북: when to buy in Korea — cheapest month and demand peak

오디오북 demand is lowest in Sep and highest in Mar. Buy around Sep for the least competition; sellers prepare ads and stock before Mar. 12-month range 70.7p, year-to-year correlation 0.59 (repeats yearly), last 12 months vs prior 12: -50%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
오디오북5656100927838534829606275SepMar
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan56
Feb56
Mar100
Apr92
May78
Jun38
Jul53
Aug48
Sep29
Oct60
Nov62
Dec75
Cheapest monthSepDemand peakMar
Range70.7pRepeats yearly0.59 (yes)
YoY-50%Path도서 > 자연/과학 > 오디오북

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s18.3%
20s7.6%
30s17.6%
40s21.4%
50s23.7%
60+11.5%

Gender

Women63.4%
Men36.6%

Device

PC24.8%
Mobile75.2%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 오디오북 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 50s women, Mobile share 75.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.