eBook: when to buy in Korea — cheapest month and demand peak

eBook demand is lowest in Sep and highest in Nov. Buy around Sep for the least competition; sellers prepare ads and stock before Nov. 12-month range 34.6p, year-to-year correlation -0.42 (irregular), last 12 months vs prior 12: -54.5%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
eBook8769958469666767659910074SepNov
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan87
Feb69
Mar95
Apr84
May69
Jun66
Jul67
Aug67
Sep65
Oct99
Nov100
Dec74
Cheapest monthSepDemand peakNov
Range34.6pRepeats yearly-0.42 (no)
YoY-54.5%Path도서 > 수험서/자격증 > eBook

36-month trend

202420252026

Buyers (last 12 months)

Categories men in their 20s buy most →

Age

10s2.3%
20s28.8%
30s27.6%
40s21.1%
50s14.7%
60+5.5%

Gender

Women43.3%
Men56.7%

Device

PC32.7%
Mobile67.3%

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is eBook cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 20s men, Mobile share 67.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.