eBook: when to buy in Korea — cheapest month and demand peak

eBook demand is lowest in Jun and highest in Aug. Buy around Jun for the least competition; sellers prepare ads and stock before Aug. 12-month range 41.1p, year-to-year correlation -0.42 (irregular), last 12 months vs prior 12: -34.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
eBook7862857561596010096888966JunAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan78
Feb62
Mar85
Apr75
May61
Jun59
Jul60
Aug100
Sep96
Oct88
Nov89
Dec66
Cheapest monthJunDemand peakAug
Range41.1pRepeats yearly-0.42 (no)
YoY-34.1%Path도서 > 수험서/자격증 > eBook

36-month trend

202420252026

Buyers (last 12 months)

Age

10s2.7%
20s30.8%
30s26.6%
40s20.1%
50s14.3%
60+5.4%

Gender

Women45.8%
Men54.2%

Device

PC30.2%
Mobile69.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is eBook cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 20s men, Mobile share 69.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.