eBook: when to buy in Korea — cheapest month and demand peak

eBook demand is lowest in Jun and highest in Sep. Buy around Jun for the least competition; sellers prepare ads and stock before Sep. 12-month range 41.5p, year-to-year correlation 0.77 (repeats yearly), last 12 months vs prior 12: -53.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
eBook8271996972596599100857978JunSep

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan82
Feb71
Mar99
Apr69
May72
Jun59
Jul65
Aug99
Sep100
Oct85
Nov79
Dec78
Cheapest monthJunDemand peakSep
Range41.5pRepeats yearly0.77 (yes)
YoY-53.7%Path도서 > 외국도서 > eBook

36-month trend

202420252026

Buyers (last 12 months)

Age

10s6.5%
20s17%
30s20%
40s29.5%
50s17.9%
60+9.2%

Gender

Women61.4%
Men38.6%

Device

PC24.9%
Mobile75.1%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is eBook cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Sep peak. Main buyers: 40s women, Mobile share 75.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.