eBook: when to buy in Korea — cheapest month and demand peak

eBook demand is lowest in Jul and highest in Mar. Buy around Jul for the least competition; sellers prepare ads and stock before Mar. 12-month range 20.5p, year-to-year correlation 0.32 (irregular), last 12 months vs prior 12: -31.3%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
eBook92831008983808010096908589JulMar

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan92
Feb83
Mar100
Apr89
May83
Jun80
Jul80
Aug100
Sep96
Oct90
Nov85
Dec89
Cheapest monthJulDemand peakMar
Range20.5pRepeats yearly0.32 (no)
YoY-31.3%Path도서 > 종교 > eBook

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.9%
20s9.2%
30s18.3%
40s24.4%
50s28%
60+19.2%

Gender

Women59.8%
Men40.2%

Device

PC20.2%
Mobile79.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is eBook cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 50s women, Mobile share 79.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.