꽁치/고등어: when to buy in Korea — cheapest month and demand peak

꽁치/고등어 demand is lowest in Jun and highest in Aug. Buy around Jun for the least competition; sellers prepare ads and stock before Aug. 12-month range 60.9p, year-to-year correlation 0.27 (irregular), last 12 months vs prior 12: -26.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
꽁치/고등어6956594744394910076716771JunAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan69
Feb56
Mar59
Apr47
May44
Jun39
Jul49
Aug100
Sep76
Oct71
Nov67
Dec71
Cheapest monthJunDemand peakAug
Range60.9pRepeats yearly0.27 (no)
YoY-26.9%Path식품 > 통조림/캔 > 꽁치/고등어

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.1%
20s1.9%
30s9.3%
40s23.3%
50s32.5%
60+33%

Gender

Women44.1%
Men55.9%

Device

PC25.4%
Mobile74.6%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 꽁치/고등어 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 60+ men, Mobile share 74.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.