떡볶이: when to buy in Korea — cheapest month and demand peak

떡볶이 demand is lowest in May and highest in Aug. Buy around May for the least competition; sellers prepare ads and stock before Aug. 12-month range 52p, year-to-year correlation 0.17 (irregular), last 12 months vs prior 12: -47%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
떡볶이7154585348536810077746769MayAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan71
Feb54
Mar58
Apr53
May48
Jun53
Jul68
Aug100
Sep77
Oct74
Nov67
Dec69
Cheapest monthMayDemand peakAug
Range52pRepeats yearly0.17 (no)
YoY-47%Path식품 > 냉동/간편조리식품 > 떡볶이

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.8%
20s7.2%
30s22.4%
40s41.5%
50s22%
60+6.2%

Gender

Women74.3%
Men25.7%

Device

PC14.7%
Mobile85.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 떡볶이 cheapest to buy?

May, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 85.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.