초코잼: when to buy in Korea — cheapest month and demand peak

초코잼 demand is lowest in Jun and highest in Nov. Buy around Jun for the least competition; sellers prepare ads and stock before Nov. 12-month range 35.1p, year-to-year correlation 0.51 (repeats yearly), last 12 months vs prior 12: -42.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
초코잼9190938467657898949910089JunNov

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan91
Feb90
Mar93
Apr84
May67
Jun65
Jul78
Aug98
Sep94
Oct99
Nov100
Dec89
Cheapest monthJunDemand peakNov
Range35.1pRepeats yearly0.51 (yes)
YoY-42.1%Path식품 > 잼/시럽 > 초코잼

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.9%
20s9.5%
30s25.7%
40s41.3%
50s17%
60+4.6%

Gender

Women65.2%
Men34.8%

Device

PC18.8%
Mobile81.2%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 초코잼 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s women, Mobile share 81.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.